Eurostar

CRM

From destination inspiration to a rework of our reward programme’s onboarding emails, my team works on a range of CRM emails in four languages throughout the year. Last year, our work helped the CRM team smash its annual revenue target of €12 million, hitting over €19 million by the start of December 2024.

OOH ideas

In October 2025, Virgin announced themselves as a challenger rival to Eurostar with a marketing stunt at London St Pancras International. Myself and the design team quickly turned around some clap-back OOH ideas and presented them the same day to management. In the end, none of them were used, but we had some fun with it and certainly grabbed Exco’s attention.

Printed collateral and more

During my time at Eurostar, I’ve worked on everything from broken toilet signs and cocktail menus, to Christmas cracker jokes and reworked lyrics to a festive song which was sung by a flashmob choir on board.

Social

My relationship with Eurostar actually started long before I joined the business. Back in August 2015, while I was at AKQA, I was asked to create a series of social posts to drum up excitement for some rather run-of-the-mill new features on Eurostar’s new trains. I leaned into a fairytale angle, turning each feature into a tiny hero with a Franglais twist. That copy then guided the illustrator’s visuals for the campaign.

The following year, my role took on a transcreative turn when I was ask to rework some copy and write some words from scratch for illustrations by AKQA’s Paris team for the La vie on board campaign. The campaign generated almost 10 million impressions on Instagram.

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Mentos

Editorial and longform copy