Mentos was BBH MK’s second-biggest social account, with over 11.5 million Facebook fans across markets from the UK and Brazil to the US and India. When I joined, the brand had no real visual identity on social, so our team spent a year testing formats to spark engagement. One of our most successful ideas was working with partner illustrators to hand-draw tiny illustrations on individual dragées for quirky, seasonal posts that marked moments like Halloween and Christmas and helped give the brand a distinct, playful voice.
SOCIAL
