Nike
Nike Better For It campaign
I arrived at AKQA as Nike Women launched Better For It, the campaign that turned workout insecurities into something honest and empowering. My job: adapt it for Western Europe. I created motivational lines for social, matched them with seasonal imagery and built a toolkit for local markets.
SOCIAL | TOOLKIT
Nike Unlimited campaign
To coincide with the 2016 Olympics in Rio, Nike launched its Unlimited campaign encouraging amateur athletes to recognise their limitless potential. As part of the campaign, my team was tasked with creating an athlete hub featuring Nike athletes who were about to compete at the Games.
DOTCOM | CRM
